The following is how I understand innovation to be adopted in the personal well-being market.  Based on an interview with expert, Paola Ardiles, who is a founder of the Bridge for Health co-op and a SFU lecturer and Adjunct professor focusing on Health Promotion in Canada. Paola is immensely involved in many different aspects of […]

What needs space is Perked! in? Personal Well-Being What Market Segments exist and what product substitutes are available in these identified markets? University Universities have the largest population of millennials who would most likely use application based help. Furthermore, stress and anxiety are considerable issues within universities. Product substitutes include other applications, specifically Healthy Minds […]

The below is how I believe innovation to be adopted in the mental health sector. After attempting to contact Sayed Aqeel Hussain and researching his profile, I understand that a products entrance into a market starts with innovators, who tend to be curious technology enthusiasts. They search for new technology products aggressively and they play an […]

Anxiety and mental health disorders have been shown to be widespread in the North American healthcare sector. Research has shown that the prevalence of mental health disorders cause costs on the patient, society and the health care sector. These costs are largely driven by the need for specialty sectors that deal with patients with mental […]

Here’s the Perked group’s first meeting at Starbucks. Discussing Users, Needs, and Market Segmentation.

It is estimated that the “digital well being” market is worth approximately 2 trillion dollars. This market is defined as the combination of digital tech and mental health care. To understand why there is such a large market here are a few facts from Mental Health Canada: • Mental illnesses indirectly affect all Canadians through illness in a […]

Universities are working as own corporations, creating a great academic environment to exchange opinions, research, teach and study while everyone can contribute to this internal culture. The culture of a university is one of the most important issues that defines a university in terms of its reputation, overall satisfaction and attraction to students and staff. Similiar to […]