The adoption of innovation: the mental health care industry

The below is how I believe innovation to be adopted in the mental health sector. After attempting to contact Sayed Aqeel Hussain and researching his profile, I understand that a products entrance into a market starts with innovators, who tend to be curious technology enthusiasts. They search for new technology products aggressively and they play an important part in the marketplace. This is because the innovators’ backing reassures other players in the market. Sayed is currently implementing an innovative mental health care program in Pakistan; he is passionate about finding new solutions to problems in the mental health sector.

After researching Sayed, I found Florian Ezui who is also an innovator in the mental health industry. It is clear that Florian is an innovator in the market due to his central interest in technology and his desire to improve mental health care. His success and innovative approach in the sector can be observed by his creation of “New Approach – Mental Health Africa”, this entity provides a structure for research and new approaches to mental health in Africa. Florian can be made aware of new technology in the market through professional seminars and direct contact with other psychotherapists and psychologists. The innovator’s opinion on new products in the market matter as the early adopter listens to his/her point of view.

Ken Carswell is the early adopter in the mental health sector as he appreciates the benefits of new technology and uses these benefits to improve his service to his clients; an example of his appreciation of technology can be seen in his 2008-2010 University College London role where he was the psychological lead for the development of an interactive sexual health website for young people. Ken is unlike an innovator in the fact that he is not a technologist. Ken then spreads his opinion to Shin Daimyo who is part of the early majority. Shin relates to technology but ultimately wants a product that works and has key benefits. They want to see that other psychologists have established the product before investing substantially. An early adopter such as Shin will communicate with others like himself in the mental health industry, rather than stepping out of his industry.

Innovator

Name: Sayed Aqeel Hussain

Profession: Consultant Psychiatrist

Psychographics

Decision making: App has to be free.

Likes: Easy to use intuitive technology. Technology should provide feedback information from patients.

Dislikes: Anything that doesn’t provide value to them as a service, to their projects or to their clients.

Behaviour

Media consumption: Conventions, direct contact with other psychologists.

Relevant behaviour: asking patients to record their behaviour digitally.

 

Environment: Technology landscape: Tried other apps before. The app could be a compliment to monitoring patients. Influences: Personal research, desire to improve their mental health service.

Buying process: Measured.

Early Adopter

Name: Ken Carswell

Profession: Clinical Psychologist

Psychographics

Decision making: Wants to see credibility and how the app has helped the innovators clients.

Likes: Something that will improve the community of psychologists and the patients.

Dislikes: Product that confuses clients.

Behaviour

Media consumption: Attending mental health seminars and reading mental health magazines.

Relevant behaviour:

Personal research and publications.

 

Environment: Technology landscape: Wary of mental health technology

Influences: Reviews in articles and magazines, professional consensus, research institutions.

Buying process: Wants solid reviews before buying the product.

 

Early majority

Name: Shin Daimyo

Profession: Public health professional

Psychographics

Decision making: Professional recommendations.

Likes: Quick, easy and inexpensive solutions for mental health.

Dislikes: Costly, time wasting products.

Behaviour

Media consumption: Magazines, articles, community forums.

Research habits:

Journals and papers.

 

Environment: Technology landscape: Not technology implementers.

Influences: Reputation of company. Communicate with others similar to themselves in the industry.

Buying process: Modular buying process. Price sensitive.

 

Footnote:

I began by attempting to contact many members of the British Columbia Psychological Association, however after sending out numerous emails no one replied. Therefore I researched mental health professionals and their backgrounds via LinkedIn and The Mental Health Innovation Network. These online tools gave me an insight into the individual’s past projects and their usage/implementation of technology in the mental health industry. The adoption of innovation is therefore an assumption, however my research into each individual supports my assumption.

Louisa Smith

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