From conducting research this last two weeks and speaking to an expert in the industry who is exposed to the market and similar products to ‘PERKED!’ I have been better able to understand how innovation is adopted when it comes to a corporation implementing ‘well-being’ policies. From this I was put in contact with a […]Read more "Understand the Adoption of Innovation- In a corporate culture context"
The following is how I understand innovation to be adopted in the personal well-being market. Based on an interview with expert, Paola Ardiles, who is a founder of the Bridge for Health co-op and a SFU lecturer and Adjunct professor focusing on Health Promotion in Canada. Paola is immensely involved in many different aspects of […]Read more "Adoption of Innovation in Individual/Personal Well-Being Segment"
What needs space is Perked! in? Personal Well-Being What Market Segments exist and what product substitutes are available in these identified markets? University Universities have the largest population of millennials who would most likely use application based help. Furthermore, stress and anxiety are considerable issues within universities. Product substitutes include other applications, specifically Healthy Minds […]Read more "The Mental Well-Being Industry"
The below is how I believe innovation to be adopted in the mental health sector. After attempting to contact Sayed Aqeel Hussain and researching his profile, I understand that a products entrance into a market starts with innovators, who tend to be curious technology enthusiasts. They search for new technology products aggressively and they play an […]Read more "The adoption of innovation: the mental health care industry"